The kind of games that Pogo has don't exploit women in any way, they don't have any violent thing, they don't have any of those potentially negative connotations,

You've got a lot of the bigger players trying to make it clear they are working on this. Everyone wants to be the one that kind of defines what this industry will look like.

By eliminating the lost vestige of their hardcore gaming route they've essentially opened themselves up to a wider group of advertisers.

Demographics are much wider than they used to be a few years ago, ... You now have women making up half of all gamers, with 63 percent of online gamers between the ages of 25 to 45 years old and 10 percent over 55 years old.

It makes good business sense for them. It doesn't cost them much and it gets them a look at talent.

Demographics are much wider than they used to be a few years ago. You now have women making up half of all gamers, with 63 percent of online gamers between the ages of 25 to 45 years old and 10 percent over 55 years old.

Publishers are already stretched thin to some extent developing for new products like PlayStation (and) developing for the Nintendo 'Dolphin,'

There are all kinds of different opinions about this, but it sounds like they kind of have an idea of what works now. It makes good business sense for them.

I think people are really looking forward to the time when broadband will provide a much better experience. As the bandwidth gets to the point where people can play real 3D games online with other people, there may be additional revenue opportunities from subscriptions and pay-per-use.

Live every day as if it were your last, because one of these days, it will be.